Potholes
Brewed Bitumen
Back in the late 1980s, a brewery sponsored a huge outdoor festival in New Brighton, Gqeberha. A hundred or so musicians converged from all over South Africa, in minibus and coaches. This massively expensive multi-band concert, featuring 110 musicians, from all corners of the country, was a disaster. All day, there were fewer people in the audience than on the stage.
Some months later, a brewery rep arrived in New Brighton, unannounced, bearing crates of beer. He sat with a township gent. A beer or two on, he casually mentioned that posters were sent to New Brighton to advertise a recent show at the nearby stadium.